Dragon’s Den is compulsive viewing in this house and I watched spellbound a couple of weeks ago when Levi Roots (aka Keith) made his seemingly inept pitch to the Dragons with an acoustic guitar and a ditty about a medium to hot tomato sauce but not such a hot grasp of his financial projections. Viewers were instantly charmed by Levi’s warmth and a couple of the dragons spotted the Sauce’s marketable potential and invested in the product to the tune of £50,000!
For the past fortnight we have been speculating at work about the future of Reggae Reggae Sauce and whether or not we would be able to find somewhere we could order a bottle to try. Anyway, while I was away in Liverpool on Wednesday the world seems to have gone Reggae Reggae Sauce mad. Apparently after hearing Sainsbury’s had secured a distribution deal, yesterday lunch time two of my colleagues went skipping into the supermarket like excited children to see who would be the first to spot a bottle of the sauce. Needless to say it did not take them very long to locate and purchase a bottle of Reggae Reggae Sauce. As I walked through the door first thing this morning, yours truly was proudly presented with said bottle!
I tried Reggae Reggae Sauce at lunch time as a dip for chicken nuggets and it really is very tasty. I was expecting it to be slightly thicker and to have a shelf life longer than 5 days. My main concern is that I will be sick to death of the Reggae Reggae Sauce song long before I have had enough of the sauce itself. Apparently the track will be available from all reputable and some not so reputable download sites and could chart next week with the proceeds going to the Comic Relief appeal.