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Responses from broadcasters on failed audio description

16th May 2006 • Dave

As regular readers will know I recently filed two complaints to UK broadcasters on their failing to provide AD after creating expectation amongst users.

While I had known of the outcome of my complaints through other sources, two weeks after my complaint to Channel 4 and a week after my complaint to the BBC, I have finally had direct responses from both broadcasters.

From: Channel 4
Date: 16 May

Dear Mr Williams, as I am sure you are now aware, due to audience demand we are now audio describing LOST. For all details on our audio described programmes, please see the following link.

Viewer Enquiries

From: BBC
Date: 15 May

Dear Dave

Thank you for your email.

Our apologies for the failure of audio description on the programme “The Apprentice”. There was no intention to drop the service, and indeed an audio description track was prepared for this programme. Unfortunately although technical problems were noted before the programme was transmitted, and although we believed we had corrected them, a subsequent review of the tape of the transmitted output revealed them not to have been sucessful.

As the programme was due two repeats, one this weekend on BBC3 and the other, on BBC2 at 7pm on Tuesday 16th May further efforts were made to correct the problems and as far as I can tell, these were successful.
While the outcome of this programme is of course now known, you should be able to watch this repeat without the problems that blighted the original transmission.

I trust this is of help.


BBC Reception Advice

Credit should go to both broadcasters for doing everything possible to rectify the problem after the fact. The point remains that problems with AD are not unusual, and the industry needs to up it’s game. The old excuses about users not having the technology and there being no demand simply are no longer true.

Categories: TV
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